About

Born and raised in Pakistan, Pharaoh Farrukh grew up amidst pigments, patterns, and poetic expression. From styling his dolls outfits to reimagining the spaces he lived in, creativity was always his native language. Though his early path led him into the precision of dentistry—eventually specializing in forensic sciences—it was the artistry within the science that truly captivated him. Yet even in the structured world of healthcare, he longed for a deeper kind of freedom: the freedom to create, to question, to express.

His journey led him across borders, from Pakistan to China, and eventually to the UK. Along the way, he encountered not only new languages and cultures, but the heavy cloak of stereotypes. It wasn’t until his arrival in the West that he was first called brown, and saw himself cast into reductive roles: “Dr. Muhammad,” “Muhammad the Shopkeeper,” or “Muhammad the Taxi Driver.” These narrow narratives ignited a fire within him—a quiet rebellion through beauty.

From that fire rose the House of Aristocrats: a circular fashion house that exists beyond binaries and borders. Guided by a vision of gender fluidity, ethnic inclusion, and sustainable elegance, House of Aristocrats offers a Buy–Borrow–Bespoke service, extending the life of timeless garments through reinvention and rotation. It’s not just fashion—it’s a reclamation. A movement toward mindful luxury, where clothes carry stories and identities are worn with pride. Acknowledgment is given to fashion references from across the globe without prejudice.

Pharaoh Farrukh’s designs marry old Hollywood and classic Bollywood glamour with modern adaptability, crafting pieces that move between genders, generations, and geographies. Each look is more than an outfit—it’s a story stitched in confidence and courage. As a stylist, choreographer, and visionary, Farrukh transforms garments into living theatre, celebrating both the wearer and the spirit of transformation.

In the House of Aristocrats, fashion is no longer just about what you wear—it’s about who you dare to be.